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Hedge funds

Complementary pairing

The managers of Gartmore's AlphaGen Avior Fund run it alongside a long-only UK unit trust, but this is to neither funds' detriment

Looking at the alternative

Hedge funds are a perfect investment for with-profits funds, with their aim of offering smoothed investment returns. The challenge for hedge fund managers is getting noticed by the life offices which manage them

Positive performers

The inclusion of a convertible arbitrage hedge fund strategy in a well-diversified alternative assets portfolio makes sense, especially in the current climate

Selling the message

While the issue of advertising remains contentious, hedge fund managers cannot afford to ignore the marketing of their funds altogether