Swift lays out 2015 business strategy

New focus on tailored solutions for emerging markets, says Americas CEO Church

chris-church
Chris Church, Swift

Messaging cooperative Swift is set to unveil details of its five-year business plan, which will be revealed at its Sibos conference this week.

The new strategy that will carry Swift until 2015 is more evolutionary than revolutionary, according to Chris Church, CEO of the Americas and global head of securities at Swift. “However, how we achieve that evolution will be through revolutionary means,” he adds.

A prime example is Swift's acquisition of SunGard's Ambit Message Hub business, which was

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