SuperDerivatives sees more growth from buy-side sector

SuperDerivatives has sold its currency options pricing system to Coca-Cola Amatil (CCA), an Australian soft-drinks company with operations in six countries in the Asia-Pacific region.

It is the latest in a number of sales to corporate treasuries in the past few months. Other new clients include IBM, Alcatel and Caterpillar.

“We have already achieved a fantastic take-up with the banking sector,” said David Gershon, chief executive of London-based SuperDerivatives. “Now, our success with buy-side corporations is outpacing even our most optimistic expectations.” The company’s banking clients include JP Morgan Chase, Merrill Lynch and Citigroup.

CCA treasury executive Steve Barraclough said SuperDerivatives helps the company to hedge the risk from its production and bottling activities across the region more efficiently.

“We can now access true market prices," said Barraclough. "This is extremely important as it means we are able to mark-to-market our hedging portfolio with independent rates.”

Barraclough said he heard about the system from a friend who works as an interdealer broker in London. “SuperDerivatives is extremely accurate and it gives me independence," he said. "It is much easier to use than other systems and the way it’s available on the internet makes it very appealing.”

CCA is a leading supplier of carbonated drinks in Australia, New Zealand, Fiji, Papua New Guinea, South Korea and Indonesia.