A French e-revolution
BNP Paribas says its new online platform for trading structured products puts it a year ahead of the competition. But industry players are divided over the claim. By Philip Craig , with additional reporting by Jean-Paul Carbonnier
Last month, French banking group BNP Paribas launched an online trading platform known as CredIM, designed to market corporate bonds, structured credit-linked notes, and equity and fixed-income hybrid notes globally (see box for details). After eight months in development, the bank has identified three target groups for the platform: private banks and retail distributors servicing high-net-worth individuals; institutional clients in need of liquidity; and hedge funds.
Initially targeted at
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