BNP Paribas launches trading platform for structured products
BNP Paribas has launched an electronic trading platform for structured products, aimed at increasing secondary market liquidity across different asset classes.
The platform is being marketed globally to private banking and retail distributors, who are now able to buy and sell structured products 24 hours a day through the bank’s website www.globalmarkets.bnpparibas.com.
Cedric Jeanson, London-based head of retail platform at BNP Paribas, says the bank has made a strategic push into the structured retail market because “the service that private banks and retail distributors want is a top quality secondary market”.
He adds that he expects the platform to be particularly successful in the Asian markets: “Looking at the client base, we think that Asia will be the biggest market because there is a trading mentality in Asia and this is where the strongest demand is [for this platform]”.
Prices are also published on Bloomberg and Reuters, and the bank aims to provide quotations directly to exchanges in 2005, starting with the Swiss, German and Euronext stock exchanges.
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