Diversify and conquer

The world’s biggest company’s most significant hedge is the diversification it gets from its wide range of business lines. Sarfraz Thind reports

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Belying General Electric’s reputation as a company at the leading edge when it comes to risk management,Jim Colica, senior vice-president of global risk management at GE Capital, basedin Stamford, Connecticut, says: “We are not that sophisticated.” Butthis is no admission of failure – rather, the Connecticut-based industrialand financial conglomerate focuses on ‘bread and butter’ issues,rather than embracing more esoteric metrics and hedges.

“Sometimes the fundamental analysis – doing all

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