The Implementation of the UniCredit Group Approach
Thomas Beil
Introduction
Reputational Risk: A Short Introduction
What History Teaches Bankers about Reputation Management
An Asset–Liability View of Banks’ Reputation
Reputational Risk in the Universe of Risks: Boundary Issues
Corporate Governance Changes Following Reputational Damage in the Financial Industry
Reputational Risk and Prudential Regulation
Managing Stakeholder Expectations
Environmental and Social Risks from the Perspective of Reputational Risk
The Relationship between Reputational Risk Management and Business Continuity
Tracking Reputation and the Management of Perception at UniCredit
Successful Recovery from Reputational Crises: Legitimate versus Illegitimate Risk Case Studies
Reputational Risk Management Across the World: A Survey of Current Practices
Governance as the Starting Point for a Reputational Risk-Management Process
Managing Reputational Risk in a Major European Banking Group
The Implementation of the UniCredit Group Approach
Promotional Banks: An Introduction to Reputational Risk Management
Reputational Risk Management in a Global Insurance Company
Reputational Consequence Management: The Future
INTRODUCTION
In 2009, as one of the first major European financial institutions, UniCredit Bank AG, as part of UniCredit Group, began to implement risk-management processes aimed at managing reputational risk (RepRisk). Initially, the focus was on setting RepRisk special policies to cover the most important and frequent cases of reputational risk on the business side, such as cases related to weapons finance or nuclear energy. Within the organisational framework of UniCredit Group, these special policies were proposed by the UniCredit Group (Italy) head office. The local implementation at UniCredit Bank in Germany was subject to extensive debate at the management board level. Although, at the time, RepRisk management was not subject to any regulatory requirements, the top management of UniCredit Bank began to pay particular attention to RepRisk-sensitive issues.
Since those days, RepRisk has become an increasingly important topic, not only in terms of protecting the bank’s reputation but also in terms of complying with regulations and requirements that have gradually come into existence and that aspire to ensure the creation and maintenance of a comprehensive system of RepRisk
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