Reputational Risk Management Across the World: A Survey of Current Practices

Thomas Kaiser

INTRODUCTION

Reputational risk (RepRisk) can be defined as a risk of unexpected losses due to the reaction of stakeholders (eg, shareholders, customers, and employees) to an altered perception of an institution.

The activities of reputation management serve the purpose of affecting the public perception of the bank, as experienced by the stakeholders. In contrast, reputational risk management is concerned with the systematic identification and assessment of incidents that could jeopardise the goal of reaching or keeping up with this perception, as well as the deduction of risk-management measures. Reputational risk can arise in every business area of a financial institution. Therefore, appropriate management processes should cover the organisation as a whole.

At the time of writing, there are neither specific regulatory requirements nor other market standards for reputational risk management beyond the general requirements of Pillar II risks as defined by Basel regulation and the respective local implementation thereof.

In the absence of specific regulatory requirements, several leading banks began to implement their own reputational risk-management process around the turn of

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