Boomer benefits

David Macchia is the CEO of Boston-based strategic marketing consultant Wealth2k and is widely credited with the marketing vision that turned the indexed annuity industry into a $30 billion a year business in the US. Macchia says structured products will define the future of retirement security in the US. The Structured Products Association's Negin Janati asked him how the industry can get out in front of tens of millions of baby boomers as they hit retirement age

Structured Products Association: You recently stated that the US structured products industry is poised for the type of explosive growth experienced by equity indexed annuities in recent years. What's the rationale for your prediction?

David Macchia: To be clear, I believe that the growth potential for the structured products industry outpaces by a wide margin what we saw occur with equity-indexed annuities. It's all about the importance of the value proposition that can be delivered via