Coventry's cautious entry
Coventry Building Society has entered the UK market with a capital-guaranteed product linked to the performance of the FTSE 100 index. But the building society admits it is taking a softly-softly approach. Daniel Sheehan reports
"We have all heard the horror stories about structured products," says Peter Holding, financial services and insurance manager with the UK's Coventry Building Society. Coventry is wary of its customers falling victim to these horror stories and has tailored its products to be as risk-averse as possible.
In July of this year, Coventry tested the waters with a trial product that was offered through selected channels for six weeks. The mutual society has now launched its first full-scale structured
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