Enhancing organizational sustainability through human resource analytics: examining the moderating effect of organizational culture

Vishnu Priya Selvaraj and Santhi Venkatakrishnan

Abstract

This study investigates the relationship between human resource (HR) analytics and organizational sustainability, with a focus on information-technology-based organizations. Our sampling frame consists of HR officials working in various organizations within India. The research was conducted through a survey-based questionnaire of information-technology industries in India, targeting a representative group of 381 HR professionals. Statistical techniques such as factor analysis and regression tests were employed using HR analytics tools. Our results showed a positive relationship between HR analytics factors and organizational sustainability, with the moderator “organizational culture” influencing the variables. This study highlights the importance of understanding organizational culture in HR analytics. The research focuses on HR analytics tools and organizational sustainability, primarily with respect to HR in information-technology-based organizations. It refers to HR analytics-based research, literature and studies on factors affecting organizational sustainability and culture and finds that HR analytics significantly enhances organizational sustainability by optimizing workforce strategies and improving decision-making, with a strong, adaptive organizational culture amplifying these benefits. Our research highlights that while descriptive analytics tools are more frequently used in the literature, the effective integration of predictive and prescriptive analytics could further bolster sustainability efforts and strategic planning.