Providers place product platforms on a pedestal
The past 18 months have been dominated by the race to get single-dealer structured product platforms up and running. Originally designed to improve speed and efficiency, they are now helping to cut costs and take the business into the world of smaller ticket sizes. Richard Jory reports
Ten years after the creation of the first structured product platform, there are now 10 online platforms on which it is possible for private bankers to make a selection from a variety of payouts and underlyings to create their own tailor-made structured products for their wealthy clients.
"The platforms all deliver the ability to transact structured products online," says Frank Copplestone, managing director and global head of the retail structured products platform at Morgan Stanley in London.
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