Keeping it in the family
US family offices control possibly the largest concentration of private family wealth in the world, so it is no surprise that creators of structured products are eyeing this space. But with the ultra-rich resembling small institutional investors more than retail, Joti Mangat asks to what extent such families are actually willing to participate in the structured products market
With potentially $9 trillion of investable assets, it is easy to see why the prospect of penetrating the US family office network has motivated brokers to mobilise dedicated product development and sales teams. Like other US capital concentrations, however, this pool is shallower than it was. According to the Cap Gemini/Merrill Lynch World Wealth Report 2009, the North American ultra-high-net-worth investor base shrank by 26% from 41,200 individuals in 2007 to 30,600 in 2008. Data from the
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