Editorial comment: Questioning advertising methods
A number of years ago I must have registered my details at www.primelocation.com . The portal is probably one of the most widely used ways of browsing what’s up for sale or rent in the UK property market (apparently the site currently provides access to 252,183 properties). Most weeks I receive an email or two from Prime Location telling me it has matched my requirements – albeit my requirements from a couple of years ago – and I usually ignore it. Today, however, I received an email which caught my attention.
Instead of the usual smattering of inappropriate dwellings I was confronted with an advertisement for a structured product. The entire email comprised of an advertisement for the Barclays Guaranteed FTSE Account. The email was from Prime Location and the subject line was "New Guaranteed FTSE Account". Nowhere in the body of the email was there a mention of what Prime Location is.
“Investments, they often tell you, can go down as well as up,” the email started. “Well, here's one that won't go down
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@risk.net or view our subscription options here: http://subscriptions.risk.net/subscribe
You are currently unable to print this content. Please contact info@risk.net to find out more.
You are currently unable to copy this content. Please contact info@risk.net to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@risk.net
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@risk.net
More on Indexes
Indexed for growth – The democratisation of thematic indexes
Simon Karaban, head of index services at Singapore Exchange, talks about environmental, social and governance indexes and how the emergence of exchange-traded funds and wealth platforms is democratising thematic indexes, making them more accessible to…
China Minsheng Bank MStar shines in volatile markets
Sponsored content
Index providers clash over evolution of multi-factor products
Battle of ideas on how best to offer new wave of smart beta exposures heats up
Narrow range of index products stifles investor choice
Lack of liquid options on European mid-cap benchmarks leaves investors stuck with the blue chips
Benchmark rules risk stifling innovation, says Stoxx chief
New product issuance in Europe could dry up as result of overbearing new rules, says Graf
Providers set to spar amid multi-asset index boom
Major index houses set to bet big on new product class
Solactive: outfoxing the index big guns with fintech focus
Cheaper pricing, efficient technology and transparent approach to data help firm compete against large providers
Index provider of the year: MSCI
Firm praised for transparent approach to index construction and pioneering partnerships with exchanges
