First Utility aims to succeed where others failed

New Morgan Stanley-backed energy supplier First Utility is taking advantage of falling power prices by offering a standard tariff that undercuts the UK's "Big 6" suppliers. First Energy hopes to succeed in a market where the only two remaining independent retailers - Bizz Energy and Electricity4Business - went bankrupt late last year.

Darren Braham, chief financial officer of First Utility, says the company is not big enough to enter the wholesale market directly so it trades through Morgan

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@risk.net or view our subscription options here: http://subscriptions.risk.net/subscribe

You are currently unable to copy this content. Please contact info@risk.net to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Risk.net? View our subscription options

Most read articles loading...

You need to sign in to use this feature. If you don’t have a Risk.net account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here