WPM's new identity
At the start of this year, the UK's Woolwich Plan Managers adopted the branding of its parent, Barclays. Although the UK retail market is currently saturated with FTSE-linked products, the company believes that the Barclays brand will boost its core product sales. Amanda Lee reports
When it comes to retail structured products in the UK, FTSE-linked investments are undisputedly king. Woolwich Plan Managers (WPM), a former building society purchased by Barclays in 2000, kicked off the new year by launching four FTSE-linked products under the Barclays brand for the first time.
With improved marketing materials and products offered at a competitive rate, Collin Dickie, the London-based director of WPM, is confident that the new brand will strengthen the sales of its structured
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