Home-grown talent – Aaron Woolner column
Asian investors are looking at their near neighbours for opportunities, now that more mature, western markets are discredited
The delights of the saccharine drenched synth-pop of nine piece Korean band Girls’ Generation may not be obvious to all ears but they are aural catnip for Asia’s music consumers. Biggest hit Gee was downloaded 500,000 times in Japan alone and has been viewed over 84 million times on Youtube, most often in Thailand, Malaysia and Singapore.
Indeed last summer, US magazine Rolling Stone named Girls’ Generation as the K-Pop band mostly likely to break America. This accolade was no doubt intended as a
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