WisdomTree bears fruit
WisdomTree has made its name by offering alternatives to the standard ETF fare, with a suite focused on efficient weighting, access trades and active management. Now it is poised for yet more growth, and expects to start capturing assets previously destined for mutual funds. By Sophia Morrell
Three years ago, David Abner, director of institutional exchange-traded fund (ETF) sales and trading at WisdomTree Asset Management in New York, told journalists that a massive market downturn was exactly what the ETF industry needed.
“I said it would shake loose a lot of long-term actively managed fundholders. Typically, you put money in a mutual fund, you don’t touch it, you let it grow. That’s what the industry has led you to believe,” says Abner. “You can see it in the numbers: assets are
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