Changing lanes

Ken Rayner, former head of product development for Bradford & Bingley, is jumping ship to establish his own retail consultancy. He tells Patrick Fletcher why he decided to go independent and how he can exploit a gap in the market

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UK-based financial services company Bradford & Bingley (B&B) is going through changes. The 162-year-old former building society has recently announced that it will change the way it sells investment products, switching from independent advice to tied advisory. This means transferring its 200-strong sales force to Legal and General (L&G), its new partner, which will run a tied advisory service out of B&B’s branches. However, they are not the only people leaving the company. Ken Rayner, B&B’s

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