Innovate to accumulate

Domestic and international insurers, along with banks and mutual funds, are investing heavily in product innovation and distribution for the German market. What skills count in winning and retaining customers, and will it be offshore or onshore providers that get the upper hand? Anke Dembowski reports

p26-wiegel-jpg

Life insurance companies in Germany are facing strong competition from banks, mutual funds and structured products. Until the 1990s, customers tended to see them as a necessary evil, as they appeared boring and inflexible, but safe. But this is changing. "British life insurance companies entering the German market gave the spark for innovation, especially for more flexible tariffs and for a greater focus on performance and equity investments," says Karl Panzer, CEO at Munich-based insurance

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@risk.net or view our subscription options here: http://subscriptions.risk.net/subscribe

You are currently unable to copy this content. Please contact info@risk.net to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Risk.net? View our subscription options

Most read articles loading...

You need to sign in to use this feature. If you don’t have a Risk.net account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here