A new direction?

Equity-linked structured product volumes were stellar last year in Asia. But as equity markets show signs of nearing the end of a years-long bull run, private banks are advising clients to look into other asset classes. By Han-Nee Tay

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Demand for structured equities from Asian high-net-worth investors soared in 2007 on the back of steep rises in equity markets during the past few years. Coupled with a low interest-rate environment, private bankers say investors were keen to gain exposure to equity markets to take advantage of sharply rising share prices.

But having risen impressively over the last few years after reaching highs in October 2007, stock gains had started to taper off. However, the fact that the markets traded in a

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