Communication and clients are core to Perella Weinberg Partners investor relations strategy

Responsive investor relations and client-centred marketing is at the heart of successful asset management, believes Perella Weinberg Partners. Its core principles include transparency and diversity.

Cynics may scoff at the clichés investor relations and marketing professionals tend to spout. However, even the most sceptical might concede that Perella Weinberg Partners’ investor relations and marketing team, led by Susan Soh, is living up to its principles, placing the client at the centre of its asset management business.

The emphasis on clients goes back to the founding of the company in 2006 by Joseph Perella, Terry Meguid and Peter Weinberg. “This is a client-focused firm. The highest