Managed account platforms shift to infrastructure model to meet investor customisation requirements

Hedge fund managed account platforms are adapting their business models in response to institutional investor demand. Assets invested in 15 largest MAPs grew 15.9%% in the 12 months to end June 2012.

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At first glance it appears as if hedge fund managed account platforms (MAPs) are having another stellar year.

A study of the industry conducted by Hedge Funds Review reveals assets invested in the 15 largest MAPs grew 15.9% in the 12 months to the end of June 2012.

The $10 billion increase takes total assets invested in these platforms to $72.8 billion from $62.8 billion last June.

Yet the headline figures mask a more complex story of an industry in transition.

Demand for managed accounts among high

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