Hedge funds urged to promote risk management benefits to investors

Hedge funds should market themselves as having both alpha-generating potential as well as a better risk profile than equities or bonds while being uncorrelated to both

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Hedge funds add diversification and are uncorrelated to bonds and equities

Most hedge funds are self-described absolute return vehicles that promote their ability to produce superior alpha versus other types of investments. It was the allure of double-digit returns following the tech bubble collapse that sparked the explosion of hedge funds in the early 2000s.

Recent hedge funds returns have been lacklustre compared with equity investments. Moreover, the introduction of low-cost equity investments through the tremendous growth of exchange-traded funds (ETFs) coupled

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