Psychology meets economic theory: profile of Colin McLean, SVM

Behavioural finance forms the best part of Colin McLean's approach to hedge fund management. His passion for this unusual perspective of the finance sector has set him apart from fellow hedge funds in more ways than one. Margie Lindsay talks to McLean about his enthusiasm for hedge funds and where he thinks the industry is heading

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At first glance psychology and economic theory have little in common. To Colin McLean, managing director of SVM Asset Management, the two are intrinsically linked. His study of the two disciplines has informed and driven his own investment style which is the foundation of the funds run by SVM.

With over 15 years of experience in long/short equity fund management, McLean is one of the few managers to be able to make money in bull and bear markets. The privately owned boutique investment company

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